5/5
Marketing Strategy Services
GROW YOUR BUSINESS WITH EXPERT MARKETING STRATEGY SERVICES AND ONGOING SUPPORT FROM HIDDN MARKETING.
DO YOU HAVE A PROJECT IN MIND THAT YOU WANT TO DISCUSS FURTHER? WE WOULD LOVE TO HELP!
- MARKETING AUDIT
- TELL THE RIGHT STORY
- INCREASE CONVERSION
Strategic & Creative Marketing Consultancy
Do You Have An Underperforming Marketing Strategy?
There is a well known saying in marketing, that if you try to appeal to everyone, you will appeal to no one. Having an effective marketing strategy for your marketing efforts is critical to the success of your business.
When you target the correct customer demographic in a smarter way, you increase your return on investment and increase your chances of converting leads into the important sales that every business wants. Without a marketing strategy, you are effectively throwing mud at a wall and hoping that it sticks. This means that you are likely to be wasting your marketing budget and your time on areas that don’t have the desired effects on your business.
If your marketing isn’t performing as you would like, then your marketing strategy may not be aligned with your niche customers, or your message is wrong and you aren’t telling the right story to the correct psychographic. Psychographics is the qualitative methodology of studying consumers based on psychological characteristics and traits such as values, desires, goals, interests, and lifestyle choices. Psychographics in marketing focus on understanding the consumer’s emotions and values, so you can market more accurately.
Hiddn Marketing will take a look at what you are doing, figure out your marketing problems, and help you fix them. We will create customer personas, consider how they fit with your product or service and then come up with the perfect strategy to target those people. We will look at what touchpoints you have available and create the right message to resonate with your audience and gain the attention and engagement that it deserves.
Marketing is just intelligent storytelling
Tell The Right Story, To The Right People
There is no rocket science involved in our successful marketing, but understanding how to tell the right story, to the right people is key to your success.
Storytelling in marketing means using a narrative to communicate a message that resonates with the type of demographic you are trying to attract. Storytelling helps to humanise your brand, enough for them to take the desired action – this could be signing up to your email campaigns, purchasing your latest product or simply sharing it with their friends – basically, whatever will make your business grow.
Your marketing story can be told in pictures, verbally or in a written form and can be told across multiple channels – from social media marketing to direct mail campaigns. Stories can help you achieve cut-through in a distracting and highly competitive marketplace.
The sad fact is that your customers don’t care about your business, they are interested in what’s in it for them and how it will make a difference in their life. Hiddn Marketing will help you realise the true potential of your product or service and most importantly, where it fits within a competitive market and how to target the right people.
Strategy Is The Big-Picture Planning You Do, before the Use Of Tactics
Marketing Strategy
A marketing strategy is the plan of action to reach a certain goal, while marketing tactics are a specific action that is part of the strategy.
Using marketing tactics without having a marketing strategy is a bit like you buying a plot of land with the intention of building a house, ordering the bricks and laying them yourself without any planning permission, or building expertise.
You will find it very difficult to successfully achieve the required growth without your marketing strategy and marketing tactics being perfectly aligned.
The importance of having a strong marketing strategy is listed below:
- Marketing strategy defines your competitive advantage.
- Marketing strategy defines priority markets, audiences and products.
- Marketing strategy defines top-level resource allocation.
- Marketing strategy sets a specific long-term vision and objectives.
- Marketing strategy defines a long-term roadmap for investment in technology and other major investments.
- Marketing strategy defines brand positioning.
- Marketing strategy defines future direction, marketing tactics don't.
- Marketing strategy defines how to engage the audience through branding.
Tactics are the way you bring your strategy to life
Marketing Tactics
Your business will already use some forms of marketing tactic because they are likely to happen organically. Marketing tactics are a series of methods or actions aimed at promoting your business’ goods or services but can often be completed on an ad-hoc basis or without any strategic marketing goals in mind. This is where your marketing efforts are likely to be less efficient and impactful than you had hoped..
Hiddn Marketing are experts in the tactics listed below, but will always use them in a strategic way, meaning that you are far more likely to achieve your desired business results and gain a greater understanding of your customers, allowing for the continuous growth that your business needs.
PPC
Advertising
Correct use of Pay-Per-Click advertising will rocket sales and lead generation for your business. We make sure that your adverts are seen by the right people, ready to buy or interested in your product or service.
Email
Marketing
Email marketing is still one of the most cost-effective ways to engage with a customer or reconnect with someone that has deferred. Making sure you are using the right analysis and segmentation of data is key.
Graphic
Design
Your website is a crucial part of your digital marketing strategy. Whether the primary aim of your site is to generate leads, make sales, or increase brand awareness a correctly optimised website is crucial.
Direct Mail
Marketing
Direct Mail Marketing is a cost-effective way to tell a story about the product or service that you provide. Hiddn Marketing have the experience to design, print and track a full campaign and increase your ROI.
SEO
Services
Whether you are a local shop or business looking to increase footfall, or a national online retailer, Hiddn Marketing will help your business be seen by the right people across all of your organic search.
Web
Design
Your website is a crucial part of your digital marketing strategy. Whether the primary aim of your site is to generate leads, make sales, or increase brand awareness then a correctly optimised website is crucial.
Social Media
Marketing
Social media can be a highly effective way to engage with your customers. Great social media marketing can bring success to your business, creating devoted brand advocates and driving leads and sales.