Fractional CMO Services
for businesses facing
growth, change or complexity
Senior marketing leadership without the full-time cost
I work directly with founders, CEOs and boards to bring greater clarity, accountability and commercial direction to marketing. As a Chartered Marketer and Fellow of the CIM, I help businesses strengthen their strategy, teams, systems and performance without the cost or commitment of a full-time CMO.
More than 20 years of experience | Chartered Marketer | Fellow of the CIM | UK and international experience
Marketing can look busy without moving the business forward
Businesses rarely approach me because nothing is happening. More often, plenty is happening, but the activity lacks direction, ownership or a clear connection to commercial performance.
The marketing team may be working hard, but priorities keep changing. Agencies may be delivering activity without one joined up strategy. The CRM may contain data, but nobody fully trusts it. Reports may show clicks, traffic and leads without explaining what is creating revenue.
These are not always campaign problems. They are often leadership, structure and infrastructure problems.
Hiddn Marketing provides the senior marketing leadership needed to understand what is going wrong, decide what matters most and build a function capable of supporting the wider business.
Led by Experience. Grounded in Results.
I’ve spent more than two decades in senior marketing roles, building and rebuilding marketing functions under pressure, from international asset management firms and M&A brokers to technology brands and national consumer businesses.
That experience has shaped how I work. I know what it takes to move marketing from noise to performance. I bring focus, discipline, and the ability to make sense of complexity, fast.
I understand how marketing and data connect to commercial outcomes, and how to build the systems, people and processes that make it scalable.
I’ve delivered measurable impact for businesses across the UK and beyond, leading teams through periods of transformation, growth, and change. That’s what I bring to my Fractional CMO engagements: clarity, structure, and the confidence to move forward.
Strategic Marketing Leadership That Scales With You
As your Fractional Chief Marketing Officer, I operate as part of your leadership team. I bring senior-level marketing strategy, operational oversight and delivery expertise to help you scale sustainably.
This isn’t theoretical consultancy or agency oversight. It’s practical, experienced, hands-on marketing leadership that’s fully aligned with your commercial goals.
My Core Services
- Brand strategy and positioning
- Data-driven lead generation and funnel optimisation
- Performance-focused digital marketing campaigns
- PPC strategy, reporting, and ROI measurement
- CRM design, email marketing, and lifecycle automation
- SEO audits and website performance improvements
- Competitor benchmarking and market entry strategy
- Marketing team structure and capability development
Marketing That Drives Measurable Impact
Marketing should do more than generate awareness. It should create commercial momentum. Across my career, I’ve helped businesses deliver real results:
Improved lead conversion by more than 35% through CRM redesign and automation
I led a full review and rebuild of a company’s CRM and data systems to address poor conversion and inconsistent communication. By re-engineering workflows, introducing automation, and mapping customer journeys, I improved both the speed and relevance of marketing output, increasing lead conversion by more than a third within six months.
Reduced annual marketing spend by over £150K through smarter resourcing and workflow design
In one organisation, I identified duplicated agency costs, inefficient approval chains, and resource gaps that slowed delivery. By introducing agile workflows, consolidating creative functions in-house, and improving vendor terms, I cut annual spend by over £150K while increasing campaign volume and quality.
Built high-performing in-house marketing teams across multiple industries
I’ve built and developed marketing teams that deliver consistently, from early-stage startups to established national brands. By focusing on capability, accountability, and workflow design, I’ve helped businesses move from reactive activity to a proactive, performance-driven marketing culture that sustains itself long after the initial transformation.
Delivered brand consistency and measurable ROI across complex, regulated markets
Working with multi-site and multi-region businesses, I’ve implemented brand frameworks and performance models that bring structure and consistency across every channel. The result is clear visibility, compliance alignment, and the ability to measure marketing impact at both local and board level.
Repositioned a legacy brand for growth during a competitive market shift
I led a strategic repositioning project that refreshed brand identity, messaging, and digital presence for a well-established company facing aggressive new entrants. By redefining the brand architecture, aligning the value proposition to audience needs, and launching a targeted digital campaign, the business regained market share and improved perception across key client groups.
Delivered digital transformation to modernise customer engagement and improve efficiency
I guided an organisation through the implementation of a new digital ecosystem, integrating CRM, automation, and analytics to replace outdated, manual systems. The project delivered significant time savings, improved customer experience, and provided real-time visibility of marketing performance for the leadership team.
Directed crisis communications during a period of financial and regulatory scrutiny
When a high-profile brand faced financial distress and investigation by regulatory bodies, I directed the full communications response. Working closely with leadership, legal, and compliance teams, I developed a controlled, transparent messaging strategy that maintained stakeholder confidence and stabilised public perception under intense media and political pressure.
That’s the value of a Fractional CMO: strategic clarity, commercial accountability, and execution that moves the needle.
Why Businesses Choose a Fractional CMO
Hiring a full-time marketing director or CMO isn’t always the right move. For many growing businesses, the need is strategic leadership, but without the fixed overhead.
That’s where I come in.
I bring the expertise of an outsourced Chief Marketing Officer or Fractional Marketing Director, providing the insight, structure and direction of a senior leader while remaining flexible to your scale and budget.
You get:
- Board-level strategy, without the full-time cost.
- Clear marketing direction and performance oversight.
- Immediate access to experience, frameworks, and networks.
- The ability to focus on growth, knowing your marketing is in safe hands.
This is senior marketing leadership on demand, your business, your goals, your pace.
If Any of This Sounds Familiar, I Can Help
- Your brand is growing, but your marketing isn’t keeping up.
- You need to reposition or refine your message.
- You want better lead generation or marketing that converts.
- You’re launching a new product or entering a new market.
- You want accountability, structure, and measurable impact.
- You need strategic marketing leadership, not another agency.
I can take the lead or support your existing team. Either way, I’ll bring direction, focus, and a practical plan for growth.
Real results. Real relationships.
Every engagement starts with a conversation. I want to understand your business, your goals, and your challenges.
I treat your business like it’s my own because your success is the measure of mine.
I’ve worked with founders under pressure, leadership teams navigating change, and boards that need evidence, not theory. The common thread? They all wanted clarity, focus, and marketing that delivers results.
He’s approachable, thoughtful and methodical, the kind of leader who builds confidence and helps teams grow. His input brought structure, focus and real momentum to our marketing.”
He was always available to help, took pride in his work, and delivered exactly what I wanted. I wouldn’t hesitate to recommend him.”
He’s a great problem solver, always encouraging collaboration and confidence across the team. His guidance made a genuine difference to how we work.”
Whether it is CMO level strategy, crisis management, or website design and copywriting, his expertise is never in doubt.
Simon manages his workload and his team effortlessly and he is never afraid to get stuck in whenever help is needed. What always struck me most was his genuine nature. He always has a positive word for everyone and he really looks after his team. It was a total pleasure working with him and I cannot recommend him enough. Any company would be lucky to have him on board.”
An effective communicator and great when backs are against the wall, I'd be happy to recommend Simon to any organisation looking to take their marketing to the next level.”
If you're looking for a strategic thinker to move your business into the next arena Simon is a perfect fit.”